Wednesday, March 17, 2010

PR spin-time to cast an eye on Auntie.

COMMENT: This ABC news online report caught our eye: "Research finds PR spinning most newspaper stories".
ABC NEWS WATCH would welcome a similar investigation into ABC news reporting. The lack of critical investigation in the following stories puts them in the category of advertising or publicity. It's long over due for journalists to return to investigating stories rather than just providing a publicity mega-phone. We emphasis the importance of reading further than the press release or seeking an alternate viewpoint rather than just relying on the potentially conflicted opinions of those publicising their own stories. The recent coverage of the CSIRO report is case in point, but many others over just the last two months also come to mind. 


"CSIRO boss says climate change is real
"CSIRO chief defends climate science
"Weather bureau backs climate change verdict"
See ABC NEWS WATCH REPORTS
One CSIRO report: two bites of the cherry. When reporting turns to publicity.
ABC casts more heat rather than light on CSIRO climate snapshot report


Climate change is a fact says China"
China takes swipe at climate deniers
Top Chinese official says climate change is fact"

See ABC NEWS WATCH REPORT

See ABC NEWS WATCH REPORT

Methane report under inflated - a lesson in science reporting from the NYT



See ABC NEWS WATCH REPORT

ABC Cyclone report leaves questions blowing in the wind



See ABC NEWS WATCH REPORT

ABC: as credible as Weekly World News?



See ABC NEWS WATCH REPORT

Mann report makes mistake and fails to ask the tough questions



See ABC NEWS WATCH REPORT

Headline misses the point on CO2 feedback

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