News never seems easy at ABC
NATIONAL broadcaster is again caught short by a major story.
Judged by the ABC's charter, which requires "innovative and comprehensive broadcasting", this was another epic failure.
Australians grew up expecting the national broadcaster to deliver reliable and timely news and current affairs. Now they must wonder about its priorities, with the managing director and many staff seemingly spending more time on Twitter than they do broadcasting. Clearly Mr Scott should spend more time on content and developing the news-focused, can-do attitude that seems to flourish in the commercial media. The ABC likes to deride commercial media but, yet again, its rivals showed better judgment and greater flexibility.